Patrick McBrine

Partner, Headstart Copywriting Professor, Bishop's University

Patrick McBrine is Partner at HeadStart copywriting and Professor at Bishop’s University. He has written and published widely on a variety of subjects and in a variety of forms, from academic books, articles, reviews, and other educational materials, to corporate marketing and communications, social media content, and advertising for consumer goods. At HeadStart, he helps businesses all of sizes find the right words to reach their target audiences. His area of expertise is the History of English and English usage, in particular etymology and semantics (word meaning).

Session (Friday)

Session 2 (Workshop): Finding the Right Words

Main Meeting Room

Why do we choose some words over other? Learn how it matters in your work.