Sion Ishmael

Account Director, T1

With a strong background in sport sponsorship, spanning both the UK and Canada, Sion’s unique 3-point perspective comes from experience working agency, property and brand side. Over the past three years at T1, Sion has honed his knowledge of the industry by leading numerous IMC campaigns for top Canadian brands.

Session (Saturday)

Session 4: Two Hundred+ Brands of Toothpaste

Main Meeting Room

Squeezing out creativity in a highly competitive consumer landscape.