Susan Varty

Managing Partner, HeadStart Copywriting

Managing Partner at HeadStart Copywriting and co-founder of Write up North, Susan Varty is known for go-to-market and digital strategies that help companies win and retain business. Her areas of expertise include writing for corporate and merchant audiences; payment trends; content and product marketing; lead generation; and enterprise IT and operations.

Sessions (Friday & Saturday)

How to Write Well and Succinctly

Session 1: Maximum Impact Writing

Calls to action, revising for active voice and layout strategies to maximize message impact.


Session 1: Business Writing in 2017

Workshop-based introduction to the conference and to business writing in 2017.